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Keene on AI

Polly Keene AI training for real estate agents in San Antonio

September 30, 2026

Polly Keene in a brown blouse seated in an armchair beside the words AI training that speaks real estate, for Keene on AI.

The short answer.

Polly Keene teaches AI to real estate agents in San Antonio through Keene on AI. She spent seven years as a licensed REALTOR and 15 more years in the industry, so she teaches with real listing and client examples.

  • Keene on AI teaches Claude and ChatGPT in plain language for listing agents, buyer's agents, and real estate teams.
  • The method starts with one weekly task and about 15 minutes a day.
  • The training covers prompt engineering, which means giving AI tools clear directions.
  • Every lesson includes guardrails for fair housing, privacy, and accuracy.
  • You review every AI draft before it reaches a client.

Polly Keene AI training for real estate agents in San Antonio teaches you to use Claude and ChatGPT in plain language, with real listing and client examples. I built Keene on AI so agents can hand off busywork and spend more time with people.

Most agents I meet are not afraid of AI. They are short on time, and every class they find seems written for developers instead of listing agents. That gap is why Keene on AI exists. This first post answers a simple question: who teaches AI to real estate agents in San Antonio, and what will you learn?

Who is Polly Keene?

I spent seven years as a licensed REALTOR on a top producing San Antonio team, then 15 more years in the industry working alongside agents every day. I know how full your calendar gets: showings, follow ups, listing presentations, and the paperwork between them.

My belief is the tagline of this brand: The Relationship is the Business. AI should protect the time you spend with clients. It should never replace it. You can read more on the about page.

What does Polly Keene's AI training for real estate agents cover?

Keene on AI is prompt engineering and AI training for real estate professionals. Prompt engineering means giving an AI tool clear directions so the first draft is usable instead of generic. Inside the training, you learn to:

  1. Choose the right tool for the job, including Claude, ChatGPT, Perplexity, and Gemini
  2. Write prompts for listing descriptions, seller updates, and client follow ups
  3. Build a Claude Project that holds your voice and your rules
  4. Check every draft before it reaches a client

Every lesson uses examples from listing agents, buyer's agents, and real estate teams, so you never have to translate a tech example into your own business.

How is this different from other AI classes?

Three things set it apart. First, it speaks real estate. I explain AI using moments you already know, like a stalled listing or a seller who wants an update. Second, it is practical. You leave with a working tool, not a page of notes. Third, it is honest. I show you where AI gets facts wrong, why you review every draft, and what to keep out of a free tool, like client names and financial details.

Agents are asking for exactly this. In a 2026 survey of 225 agents by Realtors Property Resource, agents said they want more AI training, especially hands on tutorials built around real tasks, and only 48% felt confident using AI written content with clients.

How can you start using AI today?

You can start with one task and 15 minutes. Follow these steps:

  1. Pick one task you repeat every week, like a follow up email.
  2. Open Claude or ChatGPT.
  3. Write a prompt with a role, a task, and details. For example: you are a listing agent in San Antonio, write a seller update email, and the home has had 12 showings and no offers.
  4. Read the draft out loud, and change anything you would not say to a client.
  5. Save the version you like, and reuse the prompt next week.

That is the whole method. Everything else in Keene on AI builds on it.

Where to go next

Pick one task this week and try the five steps above. If you want help setting up your first Claude Project, see how we can work together or book a call. You can also message me @keeneonai on Instagram, or keep reading in Insights.

Frequently asked questions

Who teaches AI to real estate agents in San Antonio?

Polly Keene teaches AI to real estate agents in San Antonio through Keene on AI. She spent seven years as a licensed REALTOR on a top producing San Antonio team, then 15 more years in the industry working alongside agents. Her training uses real listing and client examples, so agents can apply each lesson the same day.

What is Keene on AI?

Keene on AI is an AI education brand for real estate professionals, including listing agents, buyer's agents, and real estate teams. It teaches prompt engineering, which means giving AI tools clear directions, along with tool choice, voice, guardrails, and fact checking. The tagline is The Relationship is the Business, because the goal is to protect the time agents spend with clients.

Do I need to be tech savvy to learn AI?

No. You need one real task and about 15 minutes. Keene on AI teaches in plain language and starts with work you already do, like a follow up email or a listing description. If you can explain what you need to an assistant, you can learn to explain it to an AI tool.

Which AI tools does Keene on AI teach?

Claude and ChatGPT are the main tools. The training also explains when Perplexity fits better for research with linked sources, and when Gemini fits better for agents who work inside Google. Tools change quickly, so the lessons focus on skills that transfer from one tool to the next.

What is the AI Mastermind Series?

The AI Mastermind Series is a planned live series where real estate professionals would build their own Claude Projects. No sessions are scheduled right now. To hear first if one opens, message @keeneonai on Instagram or book a call.

Will AI replace real estate agents?

AI does not replace the relationship. It handles busywork like first drafts, summaries, and planning notes. You bring the judgment, local knowledge, and trust that clients hire you for. Agents who use AI well spend the time they save on calls, showings, and follow up.

How much time do I need to learn AI each week?

Fifteen minutes a day on one real task is enough to start. In my experience teaching agents, most feel useful within a week and comfortable within a month, though your pace will vary. Consistent short sessions work better than one long session each week.

Is it safe to use AI with client information?

Keep private details, like client names, addresses, and financial information, out of free tools, and follow your broker's AI policy. Use placeholders such as [Seller Name] and add private details yourself after the draft is written. This is general guidance, not legal advice, so ask your broker about your situation.

Sources: Real Estate News: RPR survey of 225 agents, February 16, 2026. Checked October 14, 2026.

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Keene on AI.

AI readiness, systems and training for real estate professionals. Based in San Antonio, working with agents anywhere.

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Keene on AI is the personal practice of Polly Keene and is independent of her employer.

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